I found this one while cleaning out my mailbox at work. A bit older, but still up-to-date: It’s a very nice presentation by Amy Jo Kim on how game tactics and mechanisms can help your serious application to become more fun
![]()
(Click image to see presentation)
Doing so, she idenfies 5 key priciples of games:
… that are and then examines how websites such as Myspace follow those. Very nice and timeless insights IMHO. Definitely one to read!