“So forget social, forget networks, forget mobile—it’s all about the end customer/user experience. Think like a real person. We don’t draw the line between them.In the end, out interactions with people, brands, and companies will either be either extraordinary, good, ok, terrible, offensive or not worth talking about at all. Social or no social. The line is dissolving and in the end it’s how we feel about what we just experienced that matters.” David Armano