Ikea’s great Facebook Marketing idea

Aloha! Long time no see… err read, I know. I have been very very busy: Changed job, city, blah, blah, and even blah! So here’s my welcome back post. And I believe it is worthwhile:

Swedish mother-of-all-furniture-stores Ikea lauched their newest store addition in Malmö (yeah, they do have Ikea in Sweden as well!) with a great Facebook campaign. Check out the video as follows:

I have to join the accolades: Very clever idea! It uses FB’s given and beloved features and dynamics, adds a nice and scarce incentive that creates a sense of urgency, while being totally authentic. Respect! This is gonna be copied… and copied… and maybe copied.

Ah BTW: Any ideas on the theme used as background music? It gives me the same tickles as this one here. I like! Write me a comment about… or send me the file Cheers!

Dieser Eintrag wurde am 25.11.2009 um 23:01 verfasst und befindet sich in Marketainment. Sie können alle Antworten zu diesem Eintrag über den Feed RSS 2.0 mitverfolgen. Hinterlassen Sie eine Antwort oder einen Trackback-Link zu Ihrer eigenen Homepage.