Why I love AdWords

Well, only one of the reasons to be honest: It’s super fast and flexible! I found another great example here yesterday. If you noticed: T-Mobile had a major downtime in its German mobile network recently. I was affected as well – no cellphone for 3 hours. Felt like back in the 80s! 😉 (Well actually I thought my iPhone had given up on me. Glad it didn’t.)

So, what do you do in such a case? If you’re a T-Mobile customer, you google for more info. If you’re T-Mobile’s competition, you flip on AdWords.

I don’t know, if you sell more phone contracts with that. But it’s surely a great reaction… and a good laugh! 🙂

How to chose cool KPIs for your site

Avinash has a great post on key performance idicators (KPIs) over at his web analytics blog. Not only does he mention some of the most useful ones (depending on your business that is), he also puts up 8 simple rules on how to do it right:

  1. Start simple, start direct, and please start with Outcomes!
  2. Leverage metrics that identify success for areas where you spend the largest efforts.
  3. Wean your Marketers off the “one night stand” mentality, do pan session analysis.
  4. If you can’t segment a Key Performance Indicator, you have picked the wrong one.
  5. Even “brand” and “site usage” can be measured, Loyalty rocks!
  6. If your short list of KPI’s don’t include a couple that report customer voice directly then you will Never be as successful as you should be.
  7. Using KPI’s that can tie back to the “old world” and “traditional metrics” and help you bring people to the current age.
  8. Not using Competitive Intelligence KPI’s can be considered a crime against humanity!

As mentioned above, the choice of which KPIs to use is highly depending on your website’s business. I will give you some more examples of what we measure over at Hitmeister (and not mentioned in Avinash’s article) in a future post.