22.8.2008 von Benny Patock.

Maybe it’s just me and my dirty mind, but what the hell??? I came up with buttock, buttcrack, buttrock, yeah… and the f-word was well. More here

(Click image to solve riddle)

I cannot help it, but this reminds me of another great great blooper. Sorry in advance… *lol*

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21.8.2008 von Benny Patock.

Many of you may have probably seen the cool cool cool presentation by Blaise Aguera y Arcas on TED last year (see video below). As of tonight, Micosoft Photosynth went out of beta! For those who ignored it so far: it’s an app (and browser plugin) that puts regular pictures into a virtual 3D-style panorama:

I know… hard to describe, so give it a try! It’s very visually rewarding, I can tell yer. So, is this big? Probably not. But it may definitely change the way we’re gonna take our holiday photos in the future. Make sure to pack a large enough memory stick for your next trip to the Grand Canyon…

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19.8.2008 von Benny Patock.

… why not showing your cleavage on a huge billboard? The recent Wonderbra outdoor campaign raised some eyebrows in the UK. It depicted happy Wonderbra customers (just women as far as I can see) in nothing but their merchandise.

The trick: all the little pics form a trumanshow’esque mosaic of - you guessed it - another cleavage. Not very new, but definitely woohooo!

(Click image to go to website)

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15.8.2008 von Benny Patock.

Nicely executed campaign by Citroen and Euro RSCG. The idea is not too shabby either, but the screenwork is a lot better. What can I say: I like that visually challanging stuff…

(Click image to see ad)

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13.8.2008 von Benny Patock.

Nokia and EA pulled up a new UK microsite for the launch of FIFA 08 on their N-Gange platform (yes mom, mobile gaming that is). The trick: They used hidden cameras to capture the reaction of passers-by on alleged fanatic gamers inside a subway train:

(Click image to launch site)

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11.8.2008 von Benny Patock.

Wired Mag’s Kevin Kelly held another great talk at the 2007 EG conference: the Internet is roughly 5,000 days old. So what about the next 5,000 days? He identidfies three major trends: Embodiment, Re-Structuring, and Co-Dependency. Watch the video below to find out more…

Another great talk over at TED (hi res video available there)! I will share more of my favorite ones, promised

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9.8.2008 von Benny Patock.

I found this one while cleaning out my mailbox at work. A bit older, but still up-to-date: It’s a very nice presentation by Amy Jo Kim on how game tactics and mechanisms can help your serious application to become more fun

(Click image to see presentation)

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8.8.2008 von Benny Patock.

Well, or media buy of the day to be precise. This campaign won bronze at Cannes. I like the idea, even though I doubt that everyone will actually notice that something is missing…

(Click image to see entire screenshot)

Peolpe tend to be somewhat blind as far as ads are concerned. But with a large enough media budget (which Mercedes definitely has), this is a good one!

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8.8.2008 von Benny Patock.

Very nice crossmedial campaign by DraftFCB and the Sporting Clube de Portugal, which made the Marketing Sharpa Viral Hall of Fame. The idea is simple, but nice:

I like the orchestrated use of video and direct marketing (phone) in this one a lot a lot a lot! Imagine you watch a movie where someone picks up a phone, dials… and suddenly your own phone starts ringing. This is so cool!

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7.8.2008 von Benny Patock.

Uhm… I don’t know who’s doing the artwork for Germanwings’ Top Offer campaign, but I’m gonna mail it to Eddie over at Photoshop Disasters. I’m positive he will appreciate it…

(Click image to see original)

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